The "A" Ball — Product Information Page

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New Sports Technology
New golf ball may fly too far; company keeps name a secret.

Ball exceeds regulation weight; out-hits 7 of golf's best.

Unfair advantage or just longer shots?

by Mike Butler

SOUTHPORT, CT - A small golf company in Connecticut has increased the fly-power of a new ball so dramatically that it decided to conceal the ball's name from everyone but buyers, and let them decide if they want to reveal why they’re hitting longer shots.
.....The ball’s extra distance comes from a new core with a higher atomic weight than those used in other balls. This pushes the ball's total weight over the limit set by officials to keep golf balls distance-neutral. The extra weight is too small to feel, but it makes a huge difference aerodynamically. 
.....According to an independent testing laboratory, the ball out-distanced seven of the best balls on the Tour by as much as 13 yards.
.....The extra weight also makes it putt with a steadier roll and bite the green more firmly on approach shots. The ball is normal size, has a virtually cut-proof Surlyn® cover, a two-piece construction and 432 dimple design to help it sail longer. .....A spokesman for the company claims the high atomic weight of the core will help weekend golfers play a dramatically better game.

aball
Secret ingredient in core has higher
atomic weight than other balls.

Higher atomic weight of core increases distance,
steadies putts, adds bite to approach shots.

.....“It will not only put their drives farther down the fairway, it will improve their accuracy by letting them use an easier club on follow up shots. Add in steadier putts and firmer bites on the green and the occasional golfer has a real chance for a better game,” he said.
.....The company recognizes that the ball is a maverick, even controversial, which is why it reveals its name only to buyers.
..... “They can tell or not tell, but only another buyer will recognize the name on the ball. We're so confident it will help golfers cut strokes, they can play the ball for 30 days ‘on us’. We’ll give a prompt refund of its price, if it doesn’t cut 4 or 5 strokes and the balls are returned -- new or used,” he said.
Mike Butler is a freelance sports writer.
“A” BALL

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